KEYBANK
As KeyBank’s first Motion Design Intern, I quickly became adept at navigating the brand’s rigorous guidelines to create content across platforms including LinkedIn, Facebook, Instagram, X, and in-branch Scala screens. I produced a range of animations, both by adapting existing designs and developing new ones ensuring consistency and flexibility for future designers.
As a Motion Design Intern within KeyBank’s Marketing Department, I collaborated with four other interns to complete a capstone project centered on the bank’s local brand partnerships. My design perspective contributed to developing innovative ideas for activating these partnerships while ensuring our final presentation was visually engaging and strategically aligned with KeyBank’s brand.
This video was created for KeyBank's social media platforms. Each video produced is rendered in several different resolutions in order to be posted on different social platforms.
Process
Almost all of my projects at KeyBank started in Illustrator as art boards that were exported as PDFs to give to proofreaders and supervisors to approve on the creative team. Once approved, I restructure the layers in Illustrator and make sure individual assets are separated to easily translate to After Effects.
