CARMENAL
Carmenal is a concept brand design created for a hotel located in Granada, Spain. The project draws inspiration from the city’s Moorish architectural heritage, particularly the iconic horseshoe arch that shaped the logo’s form. Rooted in the hotel’s core values of slow living, cultural immersion, and community, the brand embodies a sense of warmth and connection.
PERSONAS
These personas personas guided the development of the brand guidelines, ensuring I considered both the perspective of a local from Granada and that of a culturally curious tourist. This approach helped me shape an identity that creates a meaningful first impression of the city.
LOGO
Carmenal's logo is based off the horseshoe arch that is seen throughout architecture in the city of Granada.
PATTERNS
These patterns are inspired by the intricate tiles seen through the city of Granada. These patterns are seen throughout the brand and reinforce the warm and inviting tone that is displayed throughout Carmenal.
