STUDENT INTIFADA
This series of work was created for Students for Justice in Palestine at Miami University as part of Israeli Apartheid Week. I designed the full visual identity for the week’s events, including banners, posters, and social media content. To ensure consistency across all materials, I developed a comprehensive set of brand guidelines that established the look, tone, and visual language for the campaign.
PROCESS
Israeli Apartheid Week aims to raise awareness about the apartheid conditions faced by Palestinians and the ongoing violence and genocide against the Palestinian people. The event was not supported by the university and carried significant social and institutional pushback, which made establishing a strong and unified visual presence even more important.
My goal was to create an identity that felt empowering, bold, and high-energy. The use of halftone textures drew inspiration from 1970s political posters- referencing a visual history of grassroots resistance while giving the event a contemporary edge. Through color, typography, and pattern, the identity sought to amplify the voices of students advocating for justice and human rights.
